🎯 2025 CAMPAIGN OVERVIEW
Dates: October 16 to November 1, 2025
Beneficiary: Ronald McDonald House Charities Toronto
Presented in partnership with: Mayfair Law Group
Chosen as the beneficiary by Mayfair due to their significant contributions in 2024.
The campaign continues its tradition of blending fun, personal challenge, and philanthropy. Participants wear a blazer for 30 consecutive days to raise awareness and funds for a cause — this year, supporting families of seriously ill children.
💡HOW TO GET INVOLVED
You can participate in 3 main ways:
Join as an Individual
Wear the blazer daily for 30 days.
Compete for donations.
Cost: $379
Join as a Team
A team leader wears the blazer for 30 days.
Teams can have unlimited members.
Cost: $379 + $10 per team member
Buy a Blazer Pin
Show your support with a commemorative pin.
Cost: $25
🎁 WHAT’S INCLUDED FOR PARTICIPANTS
A personal fundraising webpage
A strategy session with Nick Regina (campaign founder)
A Strategic Pamphlet for campaign success
Launch Party on October 16 with media coverage
A ticket to the Gatsby-themed Holiday Gala on November 14 at Terrace Banquet Hall (final day celebration)
💥 REWARDS PROGRAM
If you hit certain donation goals, you get additional marketing and PR support:
Raise $5,000: 15% marketing funding
Raise $10,000: 20% marketing funding
Raise $20,000: 25% marketing funding
Grand Prizes:
🥇 1st Place: Trip valued at $10,000
🥈 2nd Place: $7,500 in prizes
🥉 3rd Place: $2,500 in prizes
Live Leaderboard:
- You can track your progress on the live leaderboard at sparkcharity.ca.
📣 HOW TO REGISTER
- Visit: https://sparkcharity.ca/shop
🔹CAMPAIGN PITCH DECK
2025 CHARITABLE CAUSE
We are delighted to announce that Ronald McDonald House Charities Toronto has been chosen as the beneficiary of the 2025 Support The Blazer Campaign. This selection was made by our valued partners at Mayfair Law Group, our largest contributors in 202 . As a token of appreciation for their generosity, we offered them the opportunity to designate a charity close to their hearts.
Simona Zaslavsky from Mayfair says, ‘We are proud to support Ronald McDonald House because we believe in the power of community and the importance of keeping families together during difficult times. As a firm deeply rooted in helping families navigate life’s biggest transitions in real estate and personal injury law, we recognize the invaluable role Ronald McDonald House plays in providing comfort, stability, and support to families. Giving back is part of our commitment to making a
meaningful impact beyond the legal world, and we are honored to be part of such a vital cause.’
THE STORY
Nick Regina, the visionary CEO and co-founder of Spark Financial Group, launched the “Support the Shirt” campaign in 2022. The idea originated from an unexpected experience during a trip when his luggage was lost at the airport. Left with only a vibrant floral shirt, Nicholas embraced the situation, wearing it everywhere from swimming and dining to even showering.
This lighthearted incident inspired the now renowned “Support the Blazer” campaign, blending creativity with philanthropy. That same year, Nick successfully raised $9,200 in support of the Canadian Cancer Society, showcasing his innovative approach to making a meaningful impact.
In 2023 the Support the Blazer campaign, was a tremendous success in partnership with Million Dollar Smiles, a charity dedicated to supporting children with life threatening illnesses and special needs. Through the generosity of our community, we raised $23,322, surpassing expectations and making a tangible difference in the life of a child with a rare genetics condition, Dyskeratosis Congenita, which causes bone marrow failure.
In 2024 we are thrilled to share that we didn’t just hit our goal of $100,000, we surpassed it, raising an amazing $102,498.61 for Waves of Changes for Autism, an amazing charity that supports children with autism in Vaughan.
This wouldn’t have been possible without the incredible support of our community and the generosity of everyone who donated and shared our mission. A huge thank you to Waves of Changes for partnering with us and believing in this cause. Your support has made a real difference, and we couldn’t have done it without you.