2025 SUPPORT THE BLAZER CAMPAIGN
OVERVIEW
- Dates: September 18 to October 18, 2025
- Beneficiary: Ronald McDonald House Charities Toronto
- Goal: One Million Dollars
The campaign continues its tradition of blending fun, personal challenge, and philanthropy. Participants wear a blazer for 30 consecutive days to raise awareness and funds for a cause, this year we’re supporting families of seriously ill children.
HOW TO GET INVOLVED
You can participate in 3 main ways:
- Join as an Individual
- Wear the blazer daily for 30 days.
- Cost: $579
- Join as a Team
- A team leader wears the blazer for 30 days.
- Teams can have unlimited members.
- Cost: $579 + $20 per team member
- Purchase a Commemorative Pin
- Show your support by purchasing a pin.
- Cost: $25
CHOOSE YOUR CHARITY
Once you register for the campaign, you’ll have the option to support a cause that’s close to your heart. While we are proudly raising funds for Ronald McDonald House Charities Toronto, participants are welcome to select a different registered charity of their choice.
Here’s how it works:
- Whether you’re signing up as an individual or a team, you can direct your fundraising efforts toward the organization that matters most to you.
- At the end of the campaign, 10 of all the money raised, after covering campaign costs, will be put into a pool and shared between the charities chosen by participant’s
- The more money you or your team raise, the bigger the share your chosen charity will receive.
Please note: All selected charities must be registered with the Canada Revenue Agency and eligible to receive donations.
WHAT'S INCLUDED FOR PARTICIPANTS
- AÂ personal fundraising webpage
- A strategy session with Nick Regina (campaign founder)
- A Strategic Pamphlet for campaign success
- Launch Party on September 18 with media coverage
- A ticket to The Gala on October 18 at Terrace Banquet Hall (final day celebration)
REWARDS PROGRAM
If you hit certain donation goals, you get additional marketing and PR support:
- Raise $5,000: 15% marketing funding
- Raise $10,000: 20% marketing funding
- Raise $20,000: 25% marketing funding
Grand Prizes:
- 🥇 1st Place: Trip valued at $10,000
- 🥈 2nd Place: $7,500 in prizes
- 🥉 3rd Place: $2,500 in prizes
- Prizes will be awarded to the top 3 teams and top 3 individuals
Live Leaderboard:
You can track your progress on the live leaderboard at sparkcharity.ca.
HOW TO REGISTER
- Visit: https://sparkcharity.ca/shop
TO LEARN MORE, REGISTER FOR OUR FREE WEBINAR
- Wednesday, June 18 at 7pm
- Click here to register
CAMPAIGN PITCH DECK
- Click here to read more.
2025 CHARITABLE CAUSE
We are proud to announce that Ronald McDonald House Charities Toronto has been chosen as the beneficiary of the 2025 Support The Blazer Campaign.
At Spark Charity Foundation, our mission is to support organizations that create meaningful, lasting impact in the lives of children and families. RMHC Toronto provides a vital service offering a comforting, supportive home for families with seriously ill children receiving treatment at nearby hospitals. Their commitment to keeping families close during challenging times resonates deeply with our values of compassion, community, and care.
Partnering with RMHC Toronto is more than a choice, it’s a heartfelt commitment. We believe in the power of togetherness, and we are honored to stand beside a charity that embodies hope, resilience, and love when it matters most.
THE STORY
Nick Regina, the visionary CEO and co-founder of Spark Financial Group, launched the “Support the Shirt” campaign in 2022. The idea originated from an unexpected experience during a trip when his luggage was lost at the airport. Left with only a vibrant floral shirt, Nicholas embraced the situation, wearing it everywhere from swimming and dining to even showering.
This lighthearted incident inspired the now renowned “Support the Blazer” campaign, blending creativity with philanthropy. That same year, Nick successfully raised $9,200 in support of the Canadian Cancer Society, showcasing his innovative approach to making a meaningful impact.
In 2023 the Support the Blazer campaign, was a tremendous success in partnership with Million Dollar Smiles, a charity dedicated to supporting children with life threatening illnesses and special needs. Through the generosity of our community, we raised $23,322, surpassing expectations and making a tangible difference in the life of a child with a rare genetics condition, Dyskeratosis Congenita, which causes bone marrow failure.
In 2024 we are thrilled to share that we didn’t just hit our goal of $100,000, we surpassed it, raising an amazing $102,498.61 for Waves of Changes for Autism, an amazing charity that supports children with autism in Vaughan.
This wouldn’t have been possible without the incredible support of our community and the generosity of everyone who donated and shared our mission. A huge thank you to Waves of Changes for partnering with us and believing in this cause. Your support has made a real difference, and we couldn’t have done it without you.